{"id":866,"date":"2022-07-13T21:07:00","date_gmt":"2022-07-13T21:07:00","guid":{"rendered":"https:\/\/i-choic.com\/v4\/?post_type=rara-portfolio&#038;p=866"},"modified":"2024-02-13T23:26:20","modified_gmt":"2024-02-13T23:26:20","slug":"hilco-global","status":"publish","type":"rara-portfolio","link":"http:\/\/i-choic.com\/v4\/portfolio\/hilco-global\/","title":{"rendered":"Hilco Global"},"content":{"rendered":"\n<p class=\"has-small-font-size\">Project date: Feb 2022 &#8211; Jun 2022 <br>Role: UX Director and UX Researcher at Isadora Agency <br>Team: 1 Digital Producer | 1 Account Strategist | 1 Product Designer<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Project Summary<\/h2>\n\n\n\n<p>A site redesign for Hilco Global, which is a financial services company with over 20 specialized operating companies (OpCo\u2019s) under its umbrella. They are the authority on maximizing the value of assets for health and distressed companies, providing a broad range of services customized to resolve their clients&#8217; challenges.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Their goal was to<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design a visually compelling site to reinforce Hilco\u2019s brand<\/li>\n\n\n\n<li>Provide the ability to quickly and easily navigate through information<\/li>\n\n\n\n<li>Feature Hilco\u2019s content and connect it to relevant people and services<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f5351b2&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"933\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"872\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-hp-desktop-2021-11-08-08_45_53-1-1-1024x933.png\" alt=\"\" class=\"wp-image-872\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-hp-desktop-2021-11-08-08_45_53-1-1-1024x933.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-hp-desktop-2021-11-08-08_45_53-1-1-300x273.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-hp-desktop-2021-11-08-08_45_53-1-1-768x699.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-hp-desktop-2021-11-08-08_45_53-1-1-66x60.png 66w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-hp-desktop-2021-11-08-08_45_53-1-1.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f5357e7&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"933\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"873\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-services-asset-valuation-2021-11-08-09_08_40-1-1-1024x933.png\" alt=\"\" class=\"wp-image-873\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-services-asset-valuation-2021-11-08-09_08_40-1-1-1024x933.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-services-asset-valuation-2021-11-08-09_08_40-1-1-300x273.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-services-asset-valuation-2021-11-08-09_08_40-1-1-768x699.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-services-asset-valuation-2021-11-08-09_08_40-1-1-66x60.png 66w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/hilcoglobal-services-asset-valuation-2021-11-08-09_08_40-1-1.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f535c70&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"933\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"874\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/OpCo-hilcovaluationservices-2021-11-08-09_09_07-1-1-1024x933.png\" alt=\"\" class=\"wp-image-874\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/OpCo-hilcovaluationservices-2021-11-08-09_09_07-1-1-1024x933.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/OpCo-hilcovaluationservices-2021-11-08-09_09_07-1-1-300x273.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/OpCo-hilcovaluationservices-2021-11-08-09_09_07-1-1-768x699.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/OpCo-hilcovaluationservices-2021-11-08-09_09_07-1-1-66x60.png 66w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/OpCo-hilcovaluationservices-2021-11-08-09_09_07-1-1.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Discovery<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Stakeholder Interviews<\/h3>\n\n\n\n<p>First we needed to learn what was important for the client, and gain a better understanding of Hilco Global\u2019s business and its unique relationship with its OpCo\u2019s. Additionally, we solidify the project&#8217;s goal. To do so, we interviewed C-level executives and key executives across Hilco Global and selected OpCo\u2019s\u2014the experts. <\/p>\n\n\n\n<p>The key items we learned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They needed to be able to build trust and credibility through their case studies and the leadership team\u2019s experience and expertise<\/li>\n\n\n\n<li>They have a lot of good data and content, but it was badly organized and very text-heavy<\/li>\n\n\n\n<li>The sites are very siloed and very limiting in how they present a disjointed experience, which doesn\u2019t support presenting highly customized solutions for their potential clients <\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Heuristic Evaluation<\/h3>\n\n\n\n<p>In reviewing their and competitor sites against accepted usability principles, we found that Hilco Global\u2019s site follow best practices for tasks related to locating bios and having clear instructions with call-to-actions. But there were several major issues with redundant navigation patterns and inconsistencies with how information was presented between Hilco Global and its OpCo\u2019s.<\/p>\n\n\n\n<p>B.Riley rated roughly in the middle with straightforward paths with few distractions but a flattened navigation that presents an overwhelming amount of information.<\/p>\n\n\n\n<p>Gordon Brothers is the highest evaluated with a simple and well-structured navigation and a People landing page with useful bits of information and UI elements that help users navigate and filter content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div ><style id=\"wp_carousel_dynamic_css876\">#sp-wp-carousel-free-id-876 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-876 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-876 .swiper-wrapper, .wpcp-wrapper-876 .wpcpro-row{align-items: center;}#sp-wp-carousel-free-id-876 .wpcp-single-item {box-shadow: 0px 0px 0px 0px #dddddd;transition: all .3s;margin: 0px;}#sp-wp-carousel-free-id-876.swiper-flip .wpcp-single-item{margin: 0!important;}#sp-wp-carousel-free-id-876 .wpcp-single-item:hover {box-shadow: 0px 0px 0px 0px #dddddd;}#sp-wp-carousel-free-id-876.sp-wpcp-876 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-prev,#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-next,#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-prev:hover,#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-next:hover {background: none;border: none;font-size: 30px;}#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-prev i,#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-next i {color: #aaa;}#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-prev i:hover,#sp-wp-carousel-free-id-876.sp-wpcp-876 .swiper-button-next i:hover {color: #1f3e74;}#sp-wp-carousel-free-id-876.sp-wpcp-876 .wpcp-swiper-dots .swiper-pagination-bullet {background-color: #cccccc;}#sp-wp-carousel-free-id-876.sp-wpcp-876 .wpcp-swiper-dots .swiper-pagination-bullet.swiper-pagination-bullet-active {background-color: #1f3e74;}#sp-wp-carousel-free-id-876 .wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; 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max-width: 16.66667%; } .wpcpro-row .wpcpro-col-xl-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xl-8 { flex: 0 0 12.5%; max-width: 12.5%; } }<\/style><div class=\"wpcp-carousel-wrapper wpcp-wrapper-876\">\n\t<div id=\"wpcp-preloader-876\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-876\" class=\"wpcp-carousel-section sp-wpcp-876  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:1, &quot;desktop&quot;: 1, &quot;laptop&quot;: 1, &quot;tablet&quot;: 1, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;ondemand&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Hilco-Global-Find-Credible-and-Trustworthy-Experts-Desktop-Heuristics-Worksheet-768x2126.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Hilco-Global-Find-Credible-and-Trustworthy-Experts-Desktop-Heuristics-Worksheet-scaled.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"wcp-lazy swiper-lazy\" data-src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Hilco-Global-Find-Credible-and-Trustworthy-Experts-Desktop-Heuristics-Worksheet-768x2126.jpg\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Hilco-Global-Hilco-Global-Find-Credible-and-Trustworthy-Experts-Desktop-Heuristics-Worksheet\" width=\"750\" height=\"2076\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Hilco-Global-Find-Credible-and-Trustworthy-Experts-Mobile-Heuristics-Worksheet-768x2126.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Hilco-Global-Find-Credible-and-Trustworthy-Experts-Mobile-Heuristics-Worksheet-scaled.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"wcp-lazy swiper-lazy\" data-src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Hilco-Global-Find-Credible-and-Trustworthy-Experts-Mobile-Heuristics-Worksheet-768x2126.jpg\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Hilco Global - Hilco Global - Find Credible and Trustworthy Experts - Mobile - Heuristics Worksheet\" width=\"750\" height=\"2076\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-B.-Riley-Find-Credible-and-Trustworthy-Experts-Desktop-Heuristics-Worksheet-768x1783.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-B.-Riley-Find-Credible-and-Trustworthy-Experts-Desktop-Heuristics-Worksheet-scaled.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"wcp-lazy swiper-lazy\" data-src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-B.-Riley-Find-Credible-and-Trustworthy-Experts-Desktop-Heuristics-Worksheet-768x1783.jpg\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Hilco Global - B. Riley - Find Credible and Trustworthy Experts - Desktop - Heuristics Worksheet\" width=\"750\" height=\"1741\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Gordon-Bros-Find-Credible-and-Trustworthy-Experts-Mobile-Heuristics-Worksheet-768x1786.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Gordon-Bros-Find-Credible-and-Trustworthy-Experts-Mobile-Heuristics-Worksheet-scaled.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"wcp-lazy swiper-lazy\" data-src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Gordon-Bros-Find-Credible-and-Trustworthy-Experts-Mobile-Heuristics-Worksheet-768x1786.jpg\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Hilco Global - Gordon Bros - Find Credible and Trustworthy Experts - Mobile - Heuristics Worksheet\" width=\"750\" height=\"1744\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">User Research<\/h3>\n\n\n\n<p>We conducted an unmoderated remote study to understand what users find useful in determining which organization to partner with. Additionally, to observe how they navigate and interact with the sites to gain insights into new ideas.<\/p>\n\n\n<div ><style id=\"wp_carousel_dynamic_css881\">#sp-wp-carousel-free-id-881 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-881 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-881 .swiper-wrapper, .wpcp-wrapper-881 .wpcpro-row{align-items: center;}#sp-wp-carousel-free-id-881 .wpcp-single-item {box-shadow: 0px 0px 0px 0px #dddddd;transition: all .3s;margin: 0px;}#sp-wp-carousel-free-id-881.swiper-flip .wpcp-single-item{margin: 0!important;}#sp-wp-carousel-free-id-881 .wpcp-single-item:hover {box-shadow: 0px 0px 0px 0px #dddddd;}#sp-wp-carousel-free-id-881.sp-wpcp-881 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-881.sp-wpcp-881 .swiper-button-prev,#sp-wp-carousel-free-id-881.sp-wpcp-881 .swiper-button-next,#sp-wp-carousel-free-id-881.sp-wpcp-881 .swiper-button-prev:hover,#sp-wp-carousel-free-id-881.sp-wpcp-881 .swiper-button-next:hover 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.wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; padding-bottom: 20px;} #sp-wp-carousel-free-id-881 .swiper-slide .single-item-fade:not(:last-child) { margin-right: 20px;}@media (min-width: 480px) { .wpcpro-row .wpcpro-col-sm-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-sm-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-sm-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-sm-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-sm-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-sm-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-sm-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-sm-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-sm-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (max-width: 480px) { .wpcpro-row .wpcpro-col-xs-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xs-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xs-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-xs-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xs-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xs-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-xs-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xs-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 736px) { .wpcpro-row .wpcpro-col-md-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-md-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-md-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-md-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-md-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-md-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-md-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-md-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-md-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 980px) { .wpcpro-row .wpcpro-col-lg-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-lg-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-lg-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-lg-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-lg-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-lg-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-lg-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-lg-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 1200px) { .wpcpro-row .wpcpro-col-xl-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xl-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xl-3 { flex: 0 0 33.22222222%; max-width: 33.22222222%; } .wpcpro-row .wpcpro-col-xl-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xl-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xl-6 { flex: 0 0 16.66667%; max-width: 16.66667%; } .wpcpro-row .wpcpro-col-xl-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xl-8 { flex: 0 0 12.5%; max-width: 12.5%; } }<\/style><div class=\"wpcp-carousel-wrapper wpcp-wrapper-881\">\n\t<div id=\"wpcp-preloader-881\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-881\" class=\"wpcp-carousel-section sp-wpcp-881  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:3, &quot;desktop&quot;: 3, &quot;laptop&quot;: 3, &quot;tablet&quot;: 2, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;false&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-4.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-4.jpg\" 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height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-9.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-9.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-9.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-9\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-11.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-11.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-11.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-11\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-13.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-13.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-13.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-13\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-17.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-17.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-17.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-17\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-18.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-18.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-18.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-18\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-19.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-19.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-19.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-19\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-20.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-20.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-20.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-20\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-22.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-22.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-22.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-22\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-23.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-23.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Redesign-Benchmark-Report-23.jpg\" alt=\"Hilco Global - Redesign - Benchmark Report-23\" width=\"1440\" height=\"810\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<p>Key Findings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good navigation communicates how your products and services solve people\u2019s problems and help them find important information they need.<\/li>\n\n\n\n<li>When searching for bios, participants expected to find them by \u201cPeople\u201d or by Expertise &amp; Solutions where related bios would be highlighted.<\/li>\n\n\n\n<li>The aesthetics of the redesign should help users feel that Hilco Global is professional, credible, and maintains a level of authenticity.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">User Personas<\/h3>\n\n\n<div ><style id=\"wp_carousel_dynamic_css893\">#sp-wp-carousel-free-id-893 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-893 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-893 .swiper-wrapper, .wpcp-wrapper-893 .wpcpro-row{align-items: center;}#sp-wp-carousel-free-id-893 .wpcp-single-item {box-shadow: 0px 0px 0px 0px #dddddd;transition: all .3s;margin: 0px;}#sp-wp-carousel-free-id-893.swiper-flip .wpcp-single-item{margin: 0!important;}#sp-wp-carousel-free-id-893 .wpcp-single-item:hover {box-shadow: 0px 0px 0px 0px #dddddd;}#sp-wp-carousel-free-id-893.sp-wpcp-893 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-prev,#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-next,#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-prev:hover,#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-next:hover {background: none;border: none;font-size: 30px;}#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-prev i,#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-next i {color: #aaa;}#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-prev i:hover,#sp-wp-carousel-free-id-893.sp-wpcp-893 .swiper-button-next i:hover {color: #1f3e74;}#sp-wp-carousel-free-id-893.sp-wpcp-893 .wpcp-swiper-dots .swiper-pagination-bullet {background-color: #cccccc;}#sp-wp-carousel-free-id-893.sp-wpcp-893 .wpcp-swiper-dots .swiper-pagination-bullet.swiper-pagination-bullet-active {background-color: #1f3e74;} #sp-wp-carousel-free-id-893.sp-wpcp-893.wpcp-image-carousel .wpcp-single-item:hover img, #sp-wp-carousel-free-id-893.sp-wpcp-893.wpcp-post-carousel .wpcp-single-item:hover img, #sp-wp-carousel-free-id-893.sp-wpcp-893.wpcp-product-carousel .wpcp-single-item:hover img{-webkit-transform: scale(1.2);-moz-transform: scale(1.2);transform: scale(1.2);}#sp-wp-carousel-free-id-893 .wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; padding-bottom: 20px;} #sp-wp-carousel-free-id-893 .swiper-slide .single-item-fade:not(:last-child) { margin-right: 20px;}@media (min-width: 480px) { .wpcpro-row .wpcpro-col-sm-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-sm-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-sm-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-sm-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-sm-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-sm-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-sm-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-sm-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-sm-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (max-width: 480px) { .wpcpro-row .wpcpro-col-xs-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xs-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xs-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-xs-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xs-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xs-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-xs-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xs-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 736px) { .wpcpro-row .wpcpro-col-md-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-md-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-md-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-md-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-md-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-md-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-md-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-md-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-md-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 980px) { .wpcpro-row .wpcpro-col-lg-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-lg-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-lg-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-lg-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-lg-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-lg-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-lg-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-lg-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 1200px) { .wpcpro-row .wpcpro-col-xl-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xl-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xl-3 { flex: 0 0 33.22222222%; max-width: 33.22222222%; } .wpcpro-row .wpcpro-col-xl-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xl-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xl-6 { flex: 0 0 16.66667%; max-width: 16.66667%; } .wpcpro-row .wpcpro-col-xl-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xl-8 { flex: 0 0 12.5%; max-width: 12.5%; } }<\/style><div class=\"wpcp-carousel-wrapper wpcp-wrapper-893\">\n\t<div id=\"wpcp-preloader-893\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-893\" class=\"wpcp-carousel-section sp-wpcp-893  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:2, &quot;desktop&quot;: 2, &quot;laptop&quot;: 2, &quot;tablet&quot;: 2, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;false&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Capital-Providers-R4.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Capital-Providers-R4.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Capital-Providers-R4.jpg\" alt=\"Hilco Global - Capital Providers - R4\" width=\"2273\" height=\"1759\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Turnaround_Restructuring-R4.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Turnaround_Restructuring-R4.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Turnaround_Restructuring-R4.jpg\" alt=\"Hilco Global - Turnaround_Restructuring - R4\" width=\"2273\" height=\"1759\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Lawyer-R4.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Lawyer-R4.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Lawyer-R4.jpg\" alt=\"Hilco Global - Lawyer - R4\" width=\"2273\" height=\"1759\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Banker-R4.jpg' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Banker-R4.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Banker-R4.jpg\" alt=\"Hilco Global - Banker - R4\" width=\"2273\" height=\"1759\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Problems Statements and Objective &amp; Key Results (OKR)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Problem<\/th><th>Objectives<\/th><th>Key Results<\/th><\/tr><\/thead><tbody><tr><td>Users need to be able to easily vet Hilco Global and build trust in their experts<\/td><td>Clearly establish Hilco Global as a trusted industry expert and global leader<\/td><td>Lower bounce rate on home page<br><br>Increase visits to leadership bios<\/td><\/tr><tr><td>Users need clearer, more intuitive navigation and content organization to find appropriate information<\/td><td>Craft a thoughtful site structure and holistic customer journey that encourages repeat visits<\/td><td>Increase pages viewed per session<br><br>Increase view of editorial content and case studies<br>\u2028<br>Increase number of resource downloads<\/td><\/tr><tr><td>The brand\u2019s digital experience is fragmented, preventing users from understanding the full breadth of Hilco Global\u2019s service offerings<\/td><td>Clearly articulate what Hilco Global does as a \u201chouse of solutions\u201d rather than a set of discrete operating companies<\/td><td>Reduce exit rate on Solutions pages\u2028<br><br>Increase page views and path depth within Solutions section<\/td><\/tr><tr><td>The brand design and layout is dated, negatively impacting brand perception<\/td><td>Design a visually appealing website that attracts attention and builds brand affinity<\/td><td>Impression testing with users<br><br>Improved brand perception from clients<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Information Architecture<\/h3>\n\n\n\n<p>From the insights we gained from discovery, we mapped out the site map, but we still had a challenge with their vast portfolio of solutions and services.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f53e734&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Proposed-Site-Map-Section-Expanded-View-R1-1024x300.jpg\" alt=\"\" class=\"wp-image-898\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Proposed-Site-Map-Section-Expanded-View-R1-1024x300.jpg 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Proposed-Site-Map-Section-Expanded-View-R1-300x88.jpg 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Proposed-Site-Map-Section-Expanded-View-R1-768x225.jpg 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Proposed-Site-Map-Section-Expanded-View-R1-1536x451.jpg 1536w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Proposed-Site-Map-Section-Expanded-View-R1-2048x601.jpg 2048w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Proposed-Site-Map-Section-Expanded-View-R1-205x60.jpg 205w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>We prepared a Miro board and conducted a workshop with the client to map and define service categories and descriptions under each solution.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f53eb79&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"989\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Mapping-Solutions-with-OpCo-Services-Revised-1024x989.jpg\" alt=\"\" class=\"wp-image-899\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Mapping-Solutions-with-OpCo-Services-Revised-1024x989.jpg 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Mapping-Solutions-with-OpCo-Services-Revised-300x290.jpg 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Mapping-Solutions-with-OpCo-Services-Revised-768x742.jpg 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Mapping-Solutions-with-OpCo-Services-Revised-1536x1483.jpg 1536w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Mapping-Solutions-with-OpCo-Services-Revised-62x60.jpg 62w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-Mapping-Solutions-with-OpCo-Services-Revised.jpg 2035w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Design Solution<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Content Outline<\/h3>\n\n\n\n<p>From this, I drafted up the requirements within a content outline, detailing the purpose of each section, the contents, and features for the designer to wireframe and design.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f53f039&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"792\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Content-Outline-1-1.png\" alt=\"\" class=\"wp-image-907\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Content-Outline-1-1.png 612w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Content-Outline-1-1-232x300.png 232w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Content-Outline-1-1-46x60.png 46w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped has-background wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"background-color:#abb7c280\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" data-id=\"901\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-wireframe-1024x513.webp\" alt=\"\" class=\"wp-image-901\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-wireframe-1024x513.webp 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-wireframe-300x150.webp 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-wireframe-768x385.webp 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-wireframe-120x60.webp 120w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-wireframe.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f53f669&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"701\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"900\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-navigation.webp\" alt=\"\" class=\"wp-image-900\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-navigation.webp 1401w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-navigation-300x150.webp 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-navigation-1024x512.webp 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-navigation-768x384.webp 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-navigation-120x60.webp 120w\" sizes=\"auto, (max-width: 1401px) 100vw, 1401px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Redesigned Solutions mega-menu<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f53fac2&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"2448\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"904\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-1-hp.webp\" alt=\"\" class=\"wp-image-904\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-1-hp.webp 796w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-1-hp-98x300.webp 98w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-1-hp-333x1024.webp 333w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-1-hp-768x2362.webp 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-1-hp-499x1536.webp 499w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-1-hp-666x2048.webp 666w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Home page<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f53fe37&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1984\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"903\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-2-opco.webp\" alt=\"\" class=\"wp-image-903\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-2-opco.webp 797w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-2-opco-121x300.webp 121w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-2-opco-411x1024.webp 411w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-2-opco-768x1912.webp 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-2-opco-617x1536.webp 617w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-2-opco-24x60.webp 24w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Integrated OpCo page<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e993f540434&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1796\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"902\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-3-companydirectory.webp\" alt=\"\" class=\"wp-image-902\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-3-companydirectory.webp 797w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-3-companydirectory-133x300.webp 133w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-3-companydirectory-454x1024.webp 454w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-3-companydirectory-768x1731.webp 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-3-companydirectory-682x1536.webp 682w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Hilco-Global-website-3-companydirectory-27x60.webp 27w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Outcome<\/h2>\n\n\n\n<p>The redesigned site launched May 2023. <\/p>\n\n\n\n<p>Hilco 3 Month KPI Report<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consolidating the various Hilco sites into one entity was a success having <strong>increased traffic <\/strong>from multiple sources <strong>of 171% <\/strong>following its 5\/9\/23 launch.<\/li>\n\n\n\n<li>Users also appear to be more engaged showing a total interaction <strong>increase of 77% <\/strong>with more traffic flowing further into the case studies, services, and editorial content of the site.<\/li>\n\n\n\n<li><strong>Traffic to key pages that drive conversion such as leadership bios and case studies went up<\/strong>.<\/li>\n\n\n\n<li>We have seen an increase in traffic, interactions, and events across the board.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Objectives<\/th><th>Key Results<\/th><\/tr><\/thead><tbody><tr><td>Clearly establish Hilco Global as a trusted industry expert and global leader<\/td><td>Lower homepage bounce rate <strong>(General engagement rate is up 7%)<\/strong><br><br>Increase visits to leadership bios <strong>(\/leadership visits are up but tracking issue prevents full analysis)<\/strong><\/td><\/tr><tr><td>Craft a thoughtful site structure and holistic customer journey that encourages repeat visits<\/td><td>Increases pages viewed per session <br><strong>(We have seen an increase in overall page views but a decrease per session of 34%)<\/strong><br><br>Increase view of editorial content and case studies <strong>(\/case-studies up 390%)<\/strong><br><br>Increase number of resource downloads <\/td><\/tr><tr><td>Clearly articulate what Hilco Global does as a \u201chouse of solutions\u201d rather than a set of discrete operating companies<\/td><td>Reduce exit rate on Solutions pages <strong>(Requires custom report build)<\/strong><br><br>Increase page views and path depth within Solutions section Design a visually appealing website that attracts attention and builds brand affinity<\/td><\/tr><tr><td>Design a visually appealing website that attracts attention and builds brand affinity<\/td><td>Hilco 3 Month KPI Report<br><strong>Impression testing with users (Pending future testing due to need to launch prior to UAT completion)<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Project date: Feb 2022 &#8211; Jun 2022 Role: UX Director and UX Researcher at Isadora Agency Team: 1 Digital Producer | 1 Account Strategist | 1 Product Designer Project Summary A site redesign for Hilco Global, which is a financial services company with over 20 specialized operating companies (OpCo\u2019s) under its umbrella. They are the &hellip; <\/p>\n","protected":false},"author":1,"featured_media":909,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[10,11,13],"class_list":["post-866","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-product-discovery","rara_portfolio_categories-strategy","rara_portfolio_categories-ux-research"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/rara-portfolio\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/comments?post=866"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/media\/909"}],"wp:attachment":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/media?parent=866"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/rara_portfolio_categories?post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}