{"id":808,"date":"2020-11-07T23:11:00","date_gmt":"2020-11-07T23:11:00","guid":{"rendered":"https:\/\/i-choic.com\/v4\/?post_type=rara-portfolio&#038;p=808"},"modified":"2024-02-13T20:12:09","modified_gmt":"2024-02-13T20:12:09","slug":"kelley-blue-book-refresh","status":"publish","type":"rara-portfolio","link":"http:\/\/i-choic.com\/v4\/portfolio\/kelley-blue-book-refresh\/","title":{"rendered":"Kelley Blue Book Refresh"},"content":{"rendered":"\n<p class=\"has-small-font-size\">Project date: Nov 2018 &#8211; Aug 2019 <br>Role: UX Manager &#8211; Creative Services <br>Team: 4 Internal UX\/UI Designers | 1 Researcher | 2 Design Agencies | 4 Scrum Teams<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"project-summary\">Project Summary<\/h2>\n\n\n\n<p>A multi-phased project to refresh the look &amp; feel of Kelley Blue Book, the #1 most used third-party automotive site to research and shop online and one of the best-known names in the auto industry since 1926.<\/p>\n\n\n\n<p>KBB\u2019s products and services have the appearance of being outdated as found from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Decline in desktop ranking with JD Power<\/li>\n\n\n\n<li>Consumer feedback from our site surveys consistently say that our site feels dated<\/li>\n\n\n\n<li>Client feedback that our digital experiences are not as modern as the competition<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">The Challenge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modernize the brand and improve brand perception<\/li>\n\n\n\n<li>Leverage the established design system to update KBB.com&#8217;s product features<\/li>\n\n\n\n<li>Maintain equal or better engagement and conversion to site flows <\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div ><style id=\"wp_carousel_dynamic_css811\">#sp-wp-carousel-free-id-811 .wpcp-swiper-dots {margin: 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#aaa;}#sp-wp-carousel-free-id-811.sp-wpcp-811 .swiper-button-prev i:hover,#sp-wp-carousel-free-id-811.sp-wpcp-811 .swiper-button-next i:hover {color: #374c9f;}#sp-wp-carousel-free-id-811.sp-wpcp-811 .wpcp-swiper-dots .swiper-pagination-bullet {background-color: #cccccc;}#sp-wp-carousel-free-id-811.sp-wpcp-811 .wpcp-swiper-dots .swiper-pagination-bullet.swiper-pagination-bullet-active {background-color: #374c9f;}#sp-wp-carousel-free-id-811 .wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; padding-bottom: 20px;} #sp-wp-carousel-free-id-811 .swiper-slide .single-item-fade:not(:last-child) { margin-right: 20px;}@media (min-width: 480px) { .wpcpro-row .wpcpro-col-sm-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-sm-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-sm-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-sm-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-sm-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row 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src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-811\" class=\"wpcp-carousel-section sp-wpcp-811  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:2, &quot;desktop&quot;: 2, &quot;laptop&quot;: 2, &quot;tablet&quot;: 1, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;false&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-HP-1024x689.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-HP.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-HP-1024x689.png\" alt=\"KBB-Refresh-Before-HP\" width=\"750\" height=\"505\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-NeedsAndWants-1024x689.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-NeedsAndWants.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-NeedsAndWants-1024x689.png\" alt=\"KBB-Refresh-Before-NeedsAndWants\" width=\"750\" height=\"505\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-YearMakeModel-1024x689.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-YearMakeModel.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-YearMakeModel-1024x689.png\" alt=\"KBB-Refresh-Before-YearMakeModel\" width=\"750\" height=\"505\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-YearMakeModelTrim-1024x689.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-YearMakeModelTrim.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Before-YearMakeModelTrim-1024x689.png\" alt=\"KBB-Refresh-Before-YearMakeModelTrim\" width=\"750\" height=\"505\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Strategy<\/h2>\n\n\n\n<p>Identify what visual style reflects a modernized look &amp; feel for Kelley Blue Book.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Discovery\n<ul class=\"wp-block-list\">\n<li> Identify and establish benchmarks based on current look &amp; feel<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Design \n<ul class=\"wp-block-list\">\n<li>Design challenger bake-off <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Measure &amp; Iterate\n<ul class=\"wp-block-list\">\n<li>Evaluate best design through Desirability Studies and Market Surveys<\/li>\n\n\n\n<li>Ensure that the new design aesthetics support all user flows through usability study<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discovery\">Discovery<\/h2>\n\n\n\n<p>Surveyed 3,588 visitors to KBB.com to learn what words users associate with the Kelley Blue Book brand, design, content, and personality.<\/p>\n\n\n<div >\n        <div class=\" plethoraplugins-tabs-container plethoraplugins-tabs-container--horizontal plethoraplugins-theme__minimal plethoraplugins-theme__basic \" \n\t\t\tdata-pds-tabs--layout=\"horizontal\"  \n\t\t\tdata-pds-tabs--theme=\"basic\"  \n\t\t\tdata-pds-tabs--mobile-breakpoint-forced=\"\"\n\t\t\t data-pds-tabs--responsive=\"accordion\" \n\t\t\t\t\t data-pds-tabs--responsive-accordion-collapsed-initially=\"false\" data-pds-tabs--accordion-icon-type=\"\" data-pds-tabs--accordion-icon=\"true\"  data-pds-tabs--accordion-icon-size=\"\"  data-pds-tabs--accordion-heading-level=\"h3\" data-pds-tabs--accordion-auto-close=\"true\" >\n            <div class=\"plethoraplugins-tabs\"  >\n              <ul><li>\n                        <a \n                                href=\"#brand-benchmark\"\n                                class=\" active\" \n                            >\n                            <span>Brand<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#brand-personified-benchmark\"\n                                class=\"\" \n                            >\n                            <span>Brand Personified<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#design-benchmark\"\n                                class=\"\" \n                            >\n                            <span>Design<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#content-benchmark\"\n                                class=\"\" \n                            >\n                            <span>Content<\/span>\n                        <\/a>\n                    <\/li><\/ul>\n            <\/div>\n            <div class=\"plethoraplugins-tabs--content\" >\n                \n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Benchmark-1-1024x445.png\" alt=\"\" class=\"wp-image-850\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Benchmark-1-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Benchmark-1-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Benchmark-1-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Benchmark-1-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Benchmark-1.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Benchmark-1-1024x445.png\" alt=\"\" class=\"wp-image-852\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Benchmark-1-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Benchmark-1-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Benchmark-1-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Benchmark-1-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Benchmark-1.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Benchmark-1024x445.png\" alt=\"\" class=\"wp-image-853\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Benchmark-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Benchmark-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Benchmark-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Benchmark-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Benchmark.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Benchmark-1024x445.png\" alt=\"\" class=\"wp-image-854\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Benchmark-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Benchmark-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Benchmark-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Benchmark-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Benchmark.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<p>This established benchmarks for the target words we aimed to improve.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discovery\">Design (Bake-Off!)<\/h2>\n\n\n\n<p>To have a divergent set of design challengers, I selected and directed two top agencies, Siegle+Gale and Isadora Agency, plus an internal team, to conceptualize four uniquely different designs.<\/p>\n\n\n<div ><style id=\"wp_carousel_dynamic_css819\">#sp-wp-carousel-free-id-819 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-819 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-819 .swiper-wrapper, .wpcp-wrapper-819 .wpcpro-row{align-items: center;}#sp-wp-carousel-free-id-819 .wpcp-single-item {box-shadow: 0px 0px 0px 0px #dddddd;transition: all .3s;margin: 0px;}#sp-wp-carousel-free-id-819.swiper-flip .wpcp-single-item{margin: 0!important;}#sp-wp-carousel-free-id-819 .wpcp-single-item:hover {box-shadow: 0px 0px 0px 0px #dddddd;}#sp-wp-carousel-free-id-819.sp-wpcp-819 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-prev,#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-next,#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-prev:hover,#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-next:hover {background: none;border: none;font-size: 30px;}#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-prev i,#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-next i {color: #aaa;}#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-prev i:hover,#sp-wp-carousel-free-id-819.sp-wpcp-819 .swiper-button-next i:hover {color: #1f3e74;}#sp-wp-carousel-free-id-819.sp-wpcp-819 .wpcp-swiper-dots .swiper-pagination-bullet {background-color: #cccccc;}#sp-wp-carousel-free-id-819.sp-wpcp-819 .wpcp-swiper-dots .swiper-pagination-bullet.swiper-pagination-bullet-active {background-color: #1f3e74;}#sp-wp-carousel-free-id-819 .wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; padding-bottom: 20px;} #sp-wp-carousel-free-id-819 .swiper-slide .single-item-fade:not(:last-child) { margin-right: 20px;}@media (min-width: 480px) { .wpcpro-row .wpcpro-col-sm-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-sm-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-sm-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-sm-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-sm-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-sm-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-sm-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-sm-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-sm-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (max-width: 480px) { .wpcpro-row .wpcpro-col-xs-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xs-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xs-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-xs-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xs-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xs-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-xs-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xs-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 736px) { .wpcpro-row .wpcpro-col-md-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-md-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-md-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-md-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-md-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-md-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-md-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-md-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-md-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 980px) { .wpcpro-row .wpcpro-col-lg-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-lg-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-lg-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-lg-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-lg-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-lg-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-lg-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-lg-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 1200px) { .wpcpro-row .wpcpro-col-xl-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xl-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xl-3 { flex: 0 0 33.22222222%; max-width: 33.22222222%; } .wpcpro-row .wpcpro-col-xl-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xl-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xl-6 { flex: 0 0 16.66667%; max-width: 16.66667%; } .wpcpro-row .wpcpro-col-xl-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xl-8 { flex: 0 0 12.5%; max-width: 12.5%; } }<\/style><div class=\"wpcp-carousel-wrapper wpcp-wrapper-819\">\n\t<div id=\"wpcp-preloader-819\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-819\" class=\"wpcp-carousel-section sp-wpcp-819  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:1, &quot;desktop&quot;: 1, &quot;laptop&quot;: 1, &quot;tablet&quot;: 1, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;false&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-HP-1536x816.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-HP.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-HP-1536x816.png\" alt=\"KBB-Refresh-Bake-Off-HP\" width=\"1536\" height=\"816\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-CarFinder-1536x816.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-CarFinder.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-CarFinder-1536x816.png\" alt=\"KBB-Refresh-Bake-Off-CarFinder\" width=\"1536\" height=\"816\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-YMM-1536x816.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-YMM.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Bake-Off-YMM-1536x816.png\" alt=\"KBB-Refresh-Bake-Off-YMM\" width=\"1536\" height=\"816\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measure\">Measure &amp; Iterate<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Desirability Study<\/h3>\n\n\n\n<p>A qualitative study that measured aesthetic response to (5) different static visual designs in addition to using adjectives to measure consumers\u2019 perspective on the KBB brand and KBB.com\u2019s content, via 1:1 in-depth interviews. \u200b<\/p>\n\n\n<div ><style id=\"wp_carousel_dynamic_css823\">#sp-wp-carousel-free-id-823 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-823 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-823 .swiper-wrapper, .wpcp-wrapper-823 .wpcpro-row{align-items: center;}#sp-wp-carousel-free-id-823 .wpcp-single-item {box-shadow: 0px 0px 0px 0px #dddddd;transition: all .3s;margin: 0px;}#sp-wp-carousel-free-id-823.swiper-flip .wpcp-single-item{margin: 0!important;}#sp-wp-carousel-free-id-823 .wpcp-single-item:hover {box-shadow: 0px 0px 0px 0px #dddddd;}#sp-wp-carousel-free-id-823.sp-wpcp-823 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-prev,#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-next,#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-prev:hover,#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-next:hover {background: none;border: none;font-size: 30px;}#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-prev i,#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-next i {color: #aaa;}#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-prev i:hover,#sp-wp-carousel-free-id-823.sp-wpcp-823 .swiper-button-next i:hover {color: #1f3e74;}#sp-wp-carousel-free-id-823.sp-wpcp-823 .wpcp-swiper-dots .swiper-pagination-bullet {background-color: #cccccc;}#sp-wp-carousel-free-id-823.sp-wpcp-823 .wpcp-swiper-dots .swiper-pagination-bullet.swiper-pagination-bullet-active {background-color: #1f3e74;}#sp-wp-carousel-free-id-823 .wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; padding-bottom: 20px;} #sp-wp-carousel-free-id-823 .swiper-slide .single-item-fade:not(:last-child) { margin-right: 20px;}@media (min-width: 480px) { .wpcpro-row .wpcpro-col-sm-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-sm-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-sm-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-sm-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-sm-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-sm-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-sm-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-sm-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-sm-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (max-width: 480px) { .wpcpro-row .wpcpro-col-xs-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xs-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xs-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-xs-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xs-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xs-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-xs-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xs-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 736px) { .wpcpro-row .wpcpro-col-md-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-md-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-md-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-md-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-md-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-md-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-md-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-md-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-md-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 980px) { .wpcpro-row .wpcpro-col-lg-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-lg-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-lg-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-lg-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-lg-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-lg-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-lg-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-lg-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 1200px) { .wpcpro-row .wpcpro-col-xl-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xl-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xl-3 { flex: 0 0 33.22222222%; max-width: 33.22222222%; } .wpcpro-row .wpcpro-col-xl-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xl-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xl-6 { flex: 0 0 16.66667%; max-width: 16.66667%; } .wpcpro-row .wpcpro-col-xl-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xl-8 { flex: 0 0 12.5%; max-width: 12.5%; } }<\/style><div class=\"wpcp-carousel-wrapper wpcp-wrapper-823\">\n\t<div id=\"wpcp-preloader-823\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-823\" class=\"wpcp-carousel-section sp-wpcp-823  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:1, &quot;desktop&quot;: 1, &quot;laptop&quot;: 1, &quot;tablet&quot;: 1, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;false&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-1.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-1.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-1.png\" alt=\"KBB-Refresh-desirability-1\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-2.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-2.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-2.png\" alt=\"KBB-Refresh-desirability-2\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-3.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-3.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-3.png\" alt=\"KBB-Refresh-desirability-3\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-4.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-4.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desirability-4.png\" alt=\"KBB-Refresh-desirability-4\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Design Iteration<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-Owners-Mobile-2-1024x409.png\" alt=\"\" class=\"wp-image-835\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-Owners-Mobile-2-1024x409.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-Owners-Mobile-2-300x120.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-Owners-Mobile-2-768x307.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-Owners-Mobile-2-1536x613.png 1536w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-Owners-Mobile-2-150x60.png 150w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-Owners-Mobile-2.png 1768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div ><style id=\"wp_carousel_dynamic_css830\">#sp-wp-carousel-free-id-830 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-830 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-830 .swiper-wrapper, .wpcp-wrapper-830 .wpcpro-row{align-items: center;}#sp-wp-carousel-free-id-830 .wpcp-single-item {box-shadow: 0px 0px 0px 0px #dddddd;transition: all .3s;margin: 0px;}#sp-wp-carousel-free-id-830.swiper-flip .wpcp-single-item{margin: 0!important;}#sp-wp-carousel-free-id-830 .wpcp-single-item:hover {box-shadow: 0px 0px 0px 0px #dddddd;}#sp-wp-carousel-free-id-830.sp-wpcp-830 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-prev,#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-next,#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-prev:hover,#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-next:hover {background: none;border: none;font-size: 30px;}#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-prev i,#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-next i {color: #aaa;}#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-prev i:hover,#sp-wp-carousel-free-id-830.sp-wpcp-830 .swiper-button-next i:hover {color: #1f3e74;}#sp-wp-carousel-free-id-830.sp-wpcp-830 .wpcp-swiper-dots .swiper-pagination-bullet {background-color: #cccccc;}#sp-wp-carousel-free-id-830.sp-wpcp-830 .wpcp-swiper-dots .swiper-pagination-bullet.swiper-pagination-bullet-active {background-color: #1f3e74;}#sp-wp-carousel-free-id-830 .wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; padding-bottom: 20px;} #sp-wp-carousel-free-id-830 .swiper-slide .single-item-fade:not(:last-child) { margin-right: 20px;}@media (min-width: 480px) { .wpcpro-row .wpcpro-col-sm-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-sm-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-sm-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-sm-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-sm-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-sm-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-sm-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-sm-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-sm-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (max-width: 480px) { .wpcpro-row .wpcpro-col-xs-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xs-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xs-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-xs-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xs-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xs-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-xs-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xs-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 736px) { .wpcpro-row .wpcpro-col-md-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-md-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-md-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-md-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-md-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-md-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-md-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-md-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-md-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 980px) { .wpcpro-row .wpcpro-col-lg-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-lg-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-lg-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-lg-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-lg-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-lg-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-lg-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-lg-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 1200px) { .wpcpro-row .wpcpro-col-xl-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xl-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xl-3 { flex: 0 0 33.22222222%; max-width: 33.22222222%; } .wpcpro-row .wpcpro-col-xl-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xl-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xl-6 { flex: 0 0 16.66667%; max-width: 16.66667%; } .wpcpro-row .wpcpro-col-xl-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xl-8 { flex: 0 0 12.5%; max-width: 12.5%; } }<\/style><div class=\"wpcp-carousel-wrapper wpcp-wrapper-830\">\n\t<div id=\"wpcp-preloader-830\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-830\" class=\"wpcp-carousel-section sp-wpcp-830  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:1, &quot;desktop&quot;: 1, &quot;laptop&quot;: 1, &quot;tablet&quot;: 1, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;false&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-hp-desktop.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-hp-desktop.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-hp-desktop.png\" alt=\"KBB-Refresh-iteration1-hp-desktop\" width=\"1512\" height=\"982\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-CarFinder-desktop.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-CarFinder-desktop.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-CarFinder-desktop.png\" alt=\"KBB-Refresh-iteration1-CarFinder-desktop\" width=\"1512\" height=\"982\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-YMMT-desktop.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-YMMT-desktop.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-iteration1-YMMT-desktop.png\" alt=\"KBB-Refresh-iteration1-YMMT-desktop\" width=\"1512\" height=\"982\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Market Survey &amp; Usability Study<\/h3>\n\n\n\n<p><\/p>\n\n\n<div ><style id=\"wp_carousel_dynamic_css836\">#sp-wp-carousel-free-id-836 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-836 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-836 .swiper-wrapper, .wpcp-wrapper-836 .wpcpro-row{align-items: center;}#sp-wp-carousel-free-id-836 .wpcp-single-item {box-shadow: 0px 0px 0px 0px #dddddd;transition: all .3s;margin: 0px;}#sp-wp-carousel-free-id-836.swiper-flip .wpcp-single-item{margin: 0!important;}#sp-wp-carousel-free-id-836 .wpcp-single-item:hover {box-shadow: 0px 0px 0px 0px #dddddd;}#sp-wp-carousel-free-id-836.sp-wpcp-836 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-prev,#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-next,#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-prev:hover,#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-next:hover {background: none;border: none;font-size: 30px;}#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-prev i,#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-next i {color: #aaa;}#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-prev i:hover,#sp-wp-carousel-free-id-836.sp-wpcp-836 .swiper-button-next i:hover {color: #1f3e74;}#sp-wp-carousel-free-id-836.sp-wpcp-836 .wpcp-swiper-dots .swiper-pagination-bullet {background-color: #cccccc;}#sp-wp-carousel-free-id-836.sp-wpcp-836 .wpcp-swiper-dots .swiper-pagination-bullet.swiper-pagination-bullet-active {background-color: #1f3e74;}#sp-wp-carousel-free-id-836 .wpcpro-row>[class*=\"wpcpro-col-\"] { padding: 0 10px; padding-bottom: 20px;} #sp-wp-carousel-free-id-836 .swiper-slide .single-item-fade:not(:last-child) { margin-right: 20px;}@media (min-width: 480px) { .wpcpro-row .wpcpro-col-sm-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-sm-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-sm-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-sm-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-sm-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-sm-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-sm-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-sm-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-sm-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (max-width: 480px) { .wpcpro-row .wpcpro-col-xs-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xs-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xs-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-xs-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xs-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xs-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-xs-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xs-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 736px) { .wpcpro-row .wpcpro-col-md-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-md-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-md-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-md-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-md-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-md-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-md-6 { flex: 0 0 16.66666666666667%; max-width: 16.66666666666667%; } .wpcpro-row .wpcpro-col-md-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-md-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 980px) { .wpcpro-row .wpcpro-col-lg-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-lg-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-lg-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-lg-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-lg-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-lg-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-lg-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-lg-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 1200px) { .wpcpro-row .wpcpro-col-xl-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-xl-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xl-3 { flex: 0 0 33.22222222%; max-width: 33.22222222%; } .wpcpro-row .wpcpro-col-xl-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xl-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xl-6 { flex: 0 0 16.66667%; max-width: 16.66667%; } .wpcpro-row .wpcpro-col-xl-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xl-8 { flex: 0 0 12.5%; max-width: 12.5%; } }<\/style><div class=\"wpcp-carousel-wrapper wpcp-wrapper-836\">\n\t<div id=\"wpcp-preloader-836\" class=\"wpcp-carousel-preloader\"><img decoding=\"async\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/plugins\/wp-carousel-free\/public\/css\/spinner.svg\" alt=\"Preloader Image\" \/><\/div>\t<div class=\"wpcp-carousel-content-wrapper\">\n\t<div id=\"sp-wp-carousel-free-id-836\" class=\"wpcp-carousel-section sp-wpcp-836  nav-vertical-center wpcp-image-carousel wpcp-preloader wpcp-standard\" data-swiper='{ &quot;accessibility&quot;:true, &quot;spaceBetween&quot;:20, &quot;arrows&quot;:true, &quot;freeMode&quot;: false, &quot;autoplay&quot;:false, &quot;effect&quot;: &quot;&quot;, &quot;centerMode&quot;: false, &quot;autoplaySpeed&quot;:3000, &quot;dots&quot;:true, &quot;infinite&quot;:false, &quot;speed&quot;:600, &quot;pauseOnHover&quot;:true,\n\t\t\t&quot;slidesToShow&quot;:{&quot;lg_desktop&quot;:1, &quot;desktop&quot;: 1, &quot;laptop&quot;: 1, &quot;tablet&quot;: 1, &quot;mobile&quot;: 1}, &quot;responsive&quot;:{&quot;desktop&quot;:1200, &quot;laptop&quot;: 980, &quot;tablet&quot;: 736, &quot;mobile&quot;: 480}, &quot;rtl&quot;:false, &quot;lazyLoad&quot;: &quot;false&quot;, &quot;swipe&quot;: true, &quot;draggable&quot;: true, &quot;swipeToSlide&quot;:false }' dir=\"ltr\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-1.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-1.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-1.png\" alt=\"kbb-refresh-survey-ut-1\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-2.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-2.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-2.png\" alt=\"kbb-refresh-survey-ut-2\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-3.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-3.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-3.png\" alt=\"kbb-refresh-survey-ut-3\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-4.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-4.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-4.png\" alt=\"kbb-refresh-survey-ut-4\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-5.png' href=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-5.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/kbb-refresh-survey-ut-5.png\" alt=\"kbb-refresh-survey-ut-5\" width=\"960\" height=\"540\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-solution\">Design Solution<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1780\" height=\"5995\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper.png\" alt=\"\" class=\"wp-image-847\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper.png 1780w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper-89x300.png 89w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper-304x1024.png 304w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper-768x2587.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper-456x1536.png 456w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper-608x2048.png 608w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/Home-Page-1280-Desktop-wWallpaper-18x60.png 18w\" sizes=\"auto, (max-width: 1780px) 100vw, 1780px\" \/><\/figure>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" data-id=\"849\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desktop-ymm-new-1024x778.png\" alt=\"\" class=\"wp-image-849\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desktop-ymm-new-1024x778.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desktop-ymm-new-300x228.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desktop-ymm-new-768x583.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desktop-ymm-new-1536x1167.png 1536w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desktop-ymm-new-79x60.png 79w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-desktop-ymm-new.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"338\" data-id=\"848\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-new-Owners-Mobile-1024x338.png\" alt=\"\" class=\"wp-image-848\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-new-Owners-Mobile-1024x338.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-new-Owners-Mobile-300x99.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-new-Owners-Mobile-768x254.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-new-Owners-Mobile-1536x507.png 1536w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-new-Owners-Mobile-182x60.png 182w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-new-Owners-Mobile.png 1768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>With our Research &amp; Market Intelligence team, 835 participants surveyed provided the following results regarding the words they associate with the Kelley Blue Book brand, design, content, and personality.<\/p>\n\n\n<div >\n        <div class=\" plethoraplugins-tabs-container plethoraplugins-tabs-container--horizontal plethoraplugins-theme__minimal plethoraplugins-theme__basic \" \n\t\t\tdata-pds-tabs--layout=\"horizontal\"  \n\t\t\tdata-pds-tabs--theme=\"basic\"  \n\t\t\tdata-pds-tabs--mobile-breakpoint-forced=\"\"\n\t\t\t data-pds-tabs--responsive=\"accordion\" \n\t\t\t\t\t data-pds-tabs--responsive-accordion-collapsed-initially=\"false\" data-pds-tabs--accordion-icon-type=\"\" data-pds-tabs--accordion-icon=\"true\"  data-pds-tabs--accordion-icon-size=\"\"  data-pds-tabs--accordion-heading-level=\"h3\" data-pds-tabs--accordion-auto-close=\"true\" >\n            <div class=\"plethoraplugins-tabs\"  >\n              <ul><li>\n                        <a \n                                href=\"#brand-results\"\n                                class=\" active\" \n                            >\n                            <span>Brand<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#brand-personified-results\"\n                                class=\"\" \n                            >\n                            <span>Brand Personified<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#design-results\"\n                                class=\"\" \n                            >\n                            <span>Design<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#content-results\"\n                                class=\"\" \n                            >\n                            <span>Content<\/span>\n                        <\/a>\n                    <\/li><\/ul>\n            <\/div>\n            <div class=\"plethoraplugins-tabs--content\" >\n                \n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Post-1-1024x445.png\" alt=\"\" class=\"wp-image-855\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Post-1-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Post-1-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Post-1-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Post-1-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Post-1.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Post-1024x445.png\" alt=\"\" class=\"wp-image-856\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Post-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Post-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Post-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Post-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Brand-Personality-Post.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Post-1024x445.png\" alt=\"\" class=\"wp-image-857\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Post-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Post-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Post-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Post-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Design-Post.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"\"  data-pds-tabs--accordion-initially-open=\"false\" >\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Post-1024x445.png\" alt=\"\" class=\"wp-image-858\" srcset=\"http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Post-1024x445.png 1024w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Post-300x130.png 300w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Post-768x334.png 768w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Post-138x60.png 138w, http:\/\/i-choic.com\/v4\/wp-content\/uploads\/2024\/02\/KBB-Refresh-Content-Post.png 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\">Participant Verbatims<\/h3>\n\n\n\n<p>\u201c<strong>Good layout, easy to follow,<\/strong> and <strong>good information<\/strong> about the cars that makes it <strong>easy to find the right car<\/strong>.\u201d<\/p>\n\n\n\n<p>\u201cThe website is <strong>well organized<\/strong> and has an<strong> incredible amount of information<\/strong>.\u201d<\/p>\n\n\n\n<p>\u201cIt is <strong>simple to use<\/strong> and <strong>navigate<\/strong>.\u201d<\/p>\n\n\n\n<p>\u201cI liked that the information was <strong>easy to understand<\/strong>. I also liked that it was <strong>very informative<\/strong>.\u201d<\/p>\n\n\n\n<p>\u201cIt\u2019s <strong>easy to see the pros and cons<\/strong> of the car chosen as well as the ratings and how much they are selling for.\u201d<\/p>\n\n\n\n<p>\u201cThe specific vehicle page seems to be <strong>well laid out<\/strong> with the summary of <strong>information that I&#8217;m looking for.<\/strong>\u201d<\/p>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Outcome<\/h2>\n\n\n\n<p>In April 2020, the refreshed home page was launched, and the conversion rate of the main sections of the site, improved on mobile shoppers&#8217; and owners&#8217; paths by <strong>4.5ppt<\/strong>.<\/p>\n\n\n\n<p>Overall improvements in KBB Leading Indicator from April 2020 launch to September 2020:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value Per Visit <\/strong>went from <strong>$0.52 <\/strong>in April to <strong>$0.63<\/strong> in Sept<\/li>\n\n\n\n<li><strong>Consumer Satisfaction<\/strong> score at <strong>82<\/strong>, <\/li>\n\n\n\n<li><strong>Look and Feel<\/strong> rating at <strong>84<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project date: Nov 2018 &#8211; Aug 2019 Role: UX Manager &#8211; Creative Services Team: 4 Internal UX\/UI Designers | 1 Researcher | 2 Design Agencies | 4 Scrum Teams Project Summary A multi-phased project to refresh the look &amp; feel of Kelley Blue Book, the #1 most used third-party automotive site to research and shop &hellip; <\/p>\n","protected":false},"author":1,"featured_media":844,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[12,11,13],"class_list":["post-808","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-product-design","rara_portfolio_categories-strategy","rara_portfolio_categories-ux-research"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/rara-portfolio\/808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/comments?post=808"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/media\/844"}],"wp:attachment":[{"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"http:\/\/i-choic.com\/v4\/wp-json\/wp\/v2\/rara_portfolio_categories?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}